Commercial Research

Our strategic commercial research combines established techniques and emerging technologies. We believe data should be interpreted holistically. 

We love the challenge and energy required to work in fast paced and competitive commercial sectors, always offering our clients a well thought through, yet agile and creative research solution.

Why Choose Us?

Lonergan offers creative full-service solutions quantitative and qualitative approaches with specialist services in many client areas. Our staff are experienced, passionate experts with backgrounds in business strategy, data science, marketing, media, communications and psychology.

Our Approach

We solve business problems, help grow and support companies and provide excellent insight into your customers and other stakeholders. We believe research data should be interpreted holistically and draw from as many data sources as relevant. Our insight goes beyond the obvious combining the rigour of data with creativity to help you drive business growth.


We apply the principles of robust, representative data and evidence-based insights. We use established and emerging technology to our advantage, including everything that is new in AI.


We overlay our findings with insightful storytelling and strategic thinking. Our insight goes beyond the obvious offering a new perspective and recommendations to challenge and inspire your brand and marketing teams.arrow_outward

Our Services

Brand Strategy

We know brands and understand how to measure, maximise and create winning strategies even in crowded and competitive markets.


Need new ideas for growth? Lonergan uses proven proprietary processes to undercover what’s new and what’s next.

Concept Testing

Packaging ideas, advertising ideas, new product ideas? Lonergan can assist with our quick and easy process and established approach. 

Customer Journey

Our tailored approach to customer journey maps uncovers needs, drivers, touchpoints, pain points, customer delight and areas for improvement.

Satisfaction Monitors

How satisfied are your customers? What drives satisfaction and how can you maximise their experience. Ask Lonergan to show you how. 

Home Usage Tests

Lonergan has proven expertise in home usage tests HUTs. We have helped many brands evolve and develop their portfolios to succeed. 


Our segmentation model is based on 3 principles of human behaviour: the importance of fundamental attitudes, the role of behaviour and drivers and motivations to engage. 


Want to know how and why people operate in your sector – who, what, why, when. Our U&A data also provide insight into maximising your brand and product opportunities.

Mystery Customer

Our partner company Mystery Customer provides shoppers Australia wide. See our Mystery Customer website.

Our Clients


Case studies