Focus Groups
Lonergan Field Services provides an end-to-end solution for all your focus group needs. We partner in finding, screening, & scheduling even the most challenging B2B & B2C focus group participants.
We provide an end-to-end solution for all your focus group needs.
Focus groups are a widely used qualitative research method in which a small group of participants engages in guided discussions about a specific topic.
A focus group can be thought of as a group interview because it can gather information about participants' experiences, opinions, and feelings in a natural and interactive setting. However, the group dynamics of a focus group discussion can also be particularly useful for observing how people collectively construct meaning, use body language, and interact with one another.
Some of the services we offer include: qualitative recruitment, CATI and face to face interview services and we have our own Focus Group rooms.
A focus group consists of a number of people with common interests or other characteristics relevant to the research topic. These test subjects have never met each other before and discuss a specific topic under the guidance of a moderator.
The advantages of focus groups:
- You receive new information about the current market situation. This is especially useful when a problem or new competitor product emerges in your own market.
- You will learn about your customers’ needs and can optimise and expand your strategic orientation accordingly.
- You test new ideas and receive direct feedback.
- You will learn how you and your company are perceived from the customer’s perspective.
- You can use the newly gained insights for further market research projects.
- You discover new concepts for your products, services and marketing.
Take advantage of the opportunity and let us advise you!
Why choose us?
We recruit any type of respondent, Australia wide, for focus groups, in depth interviews, product tests, cognitive interviews and any other qualitative requirement. We have a proven track record of recruiting hard to find respondents in the consumer and business sectors. We pride ourselves on our ability to frequently recruit respondents who fall below 2% incidence levels. Our team is committed to providing respondents for our clients who are 100% on spec. Daily updates means you always know the status of your recruitment project with no surprises. You only get charged for respondents who attend their appointments.
Our interviewing teams are ISO 20252 trained and highly experienced. We regularly conduct face to face interviewing across Australian covering a range of sectors. For some projects we understand that a telephone approach may be preferred such as for harder to reach targets or where more personal issues are being discussed. Our CATI system allows for ‘live’ sampling and data handling issues.
Our Clients
Our Services
Qualitative Recruitment Services
Standard Recruitment
We recruit everyday consumers tou003cspan class=u0022Apple-converted-spaceu0022u003e u003c/spanu003efocus groups and IDIs. This might be MGBs or consumers of a certain age using a popular consumer brand.
Client Algorithm
We recruit consumers to focus groups and IDIs using client algorithms to find more specialised consumers fitting specific criteria/segments.
Niche Specifications
We can recruit consumers using niche, or specialised products or with specialised quotas. We recently found workers exposed to crystalline silica dust working on OHu0026amp;S.
Diverse Audience Groups
We regularly recruit diverse audiences including First Nations and CALD/LOTE Australians, people living with disability and people from the LGBTQIA+ community.
Stakeholders, Professionals
We are able to recruit businesses, stakeholders or professional from any sector. We have worked with police, GPs, academics, C-suite, peak bodies, NFP stakeholders, etc.
Children u0026 Paired Depths
We have recruited children to a number of research sessions using paired depths (mum-child dyads). We can also find tweens and teens through our established networks.
Home Visits
Looking to set up home visits where you can delve into the lifestyle of consumers. Lonergan Field services has many consumers happy to participate.
Accompanied Shops
Shopping with consumers can provide unrivalled insights. Lonergan has set up many accompanied shops with consumers across a range of sectors.
Face to Face Interviewing
First Nations Interviewing
Lonergan has an established team of interviewers who regularly conduct face to face interviews with First Nations Australians.
Exit Interviews
Retail exit interviews are a valuable way to capture CX and customer journey data. Exit polls (post election) can measure the success of your election campaigns.
Intercept Interviews
Intercepting respondents in situ can provide an interesting way to capture satisfaction from visitors. Our experienced interviewers are available nationwide.
Door to Door Interviewing
Whether it is cold-calling or appointment based, random sampling or specified addresses, our team can interview anywhere in Australia including remote and very remote locations.
CATI Interviewing
Hard to Reach Groups
Older Australians and people with limited access to technology may still require CATI interviewing. Lonergan has an experienced CATI team with proven skills across audience types.
Polling (CATI)
Lonergan has an experienced telephone polling team to help you generate feedback from constituents. We are also part of the new Polling Council which ensures the quality of polling in Australia.
Niche Targets
Specialist target groups often require a more tailored approach (CEOs, medical specialists). We use our senior CATI interviewers to reach and generate feedback from these groups.
Sensitive Issues
Where sensitive issues are required to be discussed CATI can be used to take a more personalised approach to generating data.
Focus Group Rooms
Unrivalled Technology
Ultra HD 360° video and digital audio recording, allowing you to see the faces of each person as they are speaking. Superfast fibre internet (400mbs up and down).
Superior Viewing
Huge 1-way mirrors for live viewing. Large Smart TV in the viewing and group room.
Web Link Service
Complimentary web broadcast for every group or IDI session, to any PC, tablet or smartphone globally.
Convenient Location
Sydney CBD within 5 minutes from Town Hall station. Available 7 days a week, day and evening. Hosting services and catering provided. See our location.
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Mystery Customer
Mystery shopping is an excellent way to assess how your sales and service teams are performing in real situations – either as a stand alone feedback component or as part of a larger service and customer experience / customer journey review. Lonergan has a partner company Mystery Customer which runs a panel of over 40,000 experienced mystery shoppers in Australia and New Zealand. Our clients include cafes, restaurants, retailers (large and small), car manufacturers (showrooms), entertainment venues, local councils and many more.