Healthcare Market Research

Lonergan is a specialist healthcare market research company that offer a range of pharmaceutical and healthcare market research services.

The healthcare industry is under pressure with numerous challenges including harnessing of
data analytics, developing supply chain resilience, the high cost of healthcare, an ageing
population and the lack of investment in preventative medicine.

We use in-depth market research and analysis to deliver insights and recommendations to
our clients helping them to:

• Understand consumer and patient attitudes, behaviours and needs
• Explore healthcare pathways and opportunities to improve and maximise services
• Explore products and services amongst healthcare companies, GPs and other clinical staff
• Explore how technological enhancements can increase efficiencies, satisfaction
• Test technology solutions with healthcare companies, GPs, clinical staff and patients
• Meet patient expectations and improve patient experiences

Delivering tailored market research solutions to empower healthcare providers,
innovators, and policymakers. Backed by our proprietary healthcare panel.

Navigating the Complex Healthcare Landscape

In today's rapidly evolving healthcare sector, understanding market dynamics and consumer
behaviour is critical. At Lonergan Research, we bridge the gap between healthcare providers
and patient needs through comprehensive market research.

Our insights help you anticipate changes, innovate solutions, and enhance patient care.
Healthcare market research can help organisations improve the quality of their products and
services.

Our inhouse field services and proprietary healthcare panel means we provide a flexible
approach, quality controlled from start to finish.

Challenges facing healthcare research

We recognise the challenges facing healthcare research and have the skills and expertise to
address these. Key to our approach is addressing:

• Privacy requirements - Collecting consumer data in healthcare requires strict adherence to privacy principles set by the Australian Government. Lonergan complies with these requirements. We are ISO 20252 (market research) and 27001 (cyber security) accredited.
• Ethical considerations - Research involving consumers and patients must adhere to strict ethical guidelines, including informed consent and safeguarding vulnerable populations. Lonergan has expertise in submitting projects for ethics approval and has the resources and processes to ensure compliance with the strict guidelines required for ethical research.
• Researching vulnerable groups - Lonergan has unrivalled expertise working withvulnerable populations including in healthcare and other sectors. We regularly conduct research amongst First Nations Australians, people living with disability, people from diverse language and cultural backgrounds, older Australians, people in low socio-economic circumstances, and people under 18 years of age.
• Complex policy landscapes - Lonergan understands that sometimes project insights and recommendations need to sit within complex health and government policy and our experience working with all levels of government ensures we understand the needs of multiple stakeholders and how policy requirements may impact on outcomes, recommendations and deliverables.

Our Approach

We use a range of comprehensive methodologies including qualitative research and quantitative
research methods to uncover deep insights, supported by our skilled senior teams.

Methodologies:

• Online surveys: Consumer and health professional surveys, uniquely designed to meet project objectives and generate data from specific target groups.
• In-Depth Interviews: Engage with healthcare professionals, consumers and patients for individuals and nuanced perspectives.
• Focus Groups: Facilitate discussions among consumers, health professional, stakeholders to generate insights and feedback in a communal environment
• Ethnographic Studies: Observe real-world patient interactions to understand their journey and challenges.
• Mystery Shops: Explore service delivery across a range of medical services using trained mystery shoppers.
• Advanced Analytics: Leverage big data and predictive modelling to forecast trends.
• We combine established techniques with innovative, proprietary tools to ensure each project delivers outstanding outcomes for our clients.

Lonergan’s Medical and Consumer Panels

To ensure we are able to reach medical professionals and consumers/patients we have established our own participant databases and have established relationships with large panel providers:

• Lonergan’s Medical and Health Professional Panel – Lonergan has built and maintains a panel of medical professionals including - GPs, allied health professionals and medical specialists.
• Lonergan’s Consumer Panels – Lonergan’s has two established consumer / patient panels with a combined total of over 100K Australians ready to participate in research.
• Lonergan has an ongoing relationships with a range other panel providers should we need to reach out beyond our own resources.

In-house Field Services

Recruiting participants for health research requires a specialised approach. Working with our
own inhouse field services team means we control recruitment processes from beginning to
end – significantly enhancing the quality and efficiency of our outcomes.

We can be 100% flexible and directly monitor recruitment challenges or fieldwork issues and
address them in real time.

Keeping participant data and research processes in-house reduces the risk of data breaches
or misuse. Direct oversight enables stricter adherence to quality assurance protocols and
minimises errors or inconsistencies in data collection.

Target groups:

• Healthcare professionals working in public and private hospitals, and private practice. Target groups include - GPs, allied health care professionals, pharmacists, nurses, aged care nurses / geriatricians, pathology/DI providers, hospital-based clinicians, medical administrators / practice administrators.
• Niche and vulnerable healthcare consumers including First Nations Australians, people from diverse language and cultural backgrounds, people who identify as LGBTQI, people living with disability, people on low incomes, people in regional and remote locations, carers, patients with comorbidities and others.
• Mainstream Australian healthcare consumers including adults 18+, Medicare card holders, youth 14-17, parents, older Australians 70+, carers, patients, consumers of healthcare products and others.

Skilled senior research teams

Our skilled healthcare market research teams, led by Senior Research Directors have extensive healthcare experience.

• We understand how to generate data-backed insights to support strategic decisions - whether that’s in relation to government policy, improved service delivery or the development of successful commercial brands.
• Our commercial expertise means our researchers understand how to segment health audiences effectively.
• We ensure products and marketing campaigns resonate with specific groups like patients, caregivers, or providers. We help clients differentiate their products and services in increasingly crowded healthcare markets.

Who we work with

• Pharmaceutical and healthcare brands – Lonergan has worked many leading consumer health care brands across a range of sectors including wound care, analgesics, vitamins and supplements, medical devices, antiperspirants, infant care, eye care, online telehealth providers and many others. Projects have included a focus on consumers, pharmacists, GPs and other allied health professionals. We also have expertise in prescription medications in a range of sectors.

Our focus on a deeper understanding of the healthcare industry through our diverse range of
solutions sets us apart. With specialised teams in both qualitative and quantitative healthcare
market research, Lonergan Research is your premium partner.

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