Westpac worked with Lonergan Research to explore the experience of Women in Business. The research was used in support of the Banks’ Female Entrepreneurs Fund which has continued its commitment to back more Australian women in business.   

This research explores the experience of Australian women in business, identifying the challenges, opportunities and successes of female SME Business Leaders, in comparison to Male business leaders. The research covers: starting on the business journey, growth challenges and opportunities, business milestones and leadership values. 

Of the women surveyed: 

• 94% of women view running their own business as a path to wealth and financial independence and 9 in 10 believe that the social impact of their business is as important as the economic impact 

• 38% of female SME business leaders are creating jobs 

• 30% are sponsoring local events 

• 24% are investing in social causes.