Our research project with Amazon Australia has been featured by Marie Claire Australia, exploring how Australians are adapting their shopping habits in response to ongoing cost-of-living pressures.

The research, conducted in advance of Prime Day in Australia, found consumers are becoming increasingly intentional with their spending, planning purchases around major sales events, researching products before buying and looking for ways to maximise value from every dollar spent. Rather than cutting back entirely, many Australians are changing how they shop to make their budgets stretch further.

These insights provide a valuable snapshot of evolving consumer behaviour and the ways retailers can better support increasingly value-conscious shoppers.

Read the full article here: https://www.marieclaire.com.au/life/money-career/canna-campbell-spending-smarter-shopping-habits/