Capital Corporation investigates property downsizer motivations

Leading property developer Capital Corporation wanted to explore the attitudes, feelings and behaviours of downsizers – property owners looking to sell their home to move to a smaller residence.

We worked with them to develop a research project that investigates motivations for downsizing, as well as concerns and challenges in doing so.

Realestate.com.au covered the research, saying:

“According to national survey conducted by leading property developer Capital Corporation, 56 per cent of downsizers intend to move to a smaller home to free up money for their retirement and reduce housing costs by 2030.

One in four (23 per cent) of those surveyed said planned to scale down to a property within the same price bracket as their current home, with one in six (16 per cent) Australian downsizers expecting to spend between $1m to $2m on their downsized property.”

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