From driver insight to media impact: how research put Navman in the fast lane

Our recent work with Navman investigated the experiences and behaviours of Australian drivers, resulting in findings that supported multiple media announcements throughout the year.

One of the strongest findings? Among Australian drivers who had received a speeding fine, 26% said it happened because they weren't paying attention. A further 19% had missed speed limit signs because they were small, confusing or poorly positioned, while 17% were driving in an unfamiliar area. Together, these findings suggest almost half of speeding fines were associated with lapses in attention, signage or unfamiliar roads, rather than a deliberate decision to speed.

The research generated coverage across automotive, technology and mainstream news, including news.com.au, carsales and SMBtech.

The research also supported Navman's broader communications around its MiVue range, connecting product functionality with another genuine consumer problem: what happens when your car is damaged while you're nowhere near it?

47% of Australian drivers surveyed said they had returned to their parked car to find it damaged. More than one in 10 were unable to gather any evidence, while only 13% said the person responsible had left a note.

The statistic established the scale of the problem and created a clear bridge to Navman's 2026 MiVue range and its focus on parking protection. Features including Smart Parking Mode, extended recording and multi-camera coverage could be positioned not simply as product features, but as solutions to a problem drivers genuinely experience: having evidence when you're not there to witness what happened.

The research ultimately gave Navman multiple credible, consumer-led stories — turning driver insight into media impact.

Share