New Year, new hobbies for Aussies over 60

Our recent research with Amazon Australia has discovered nearly half (48%) of Australians aged 60 and above have set their sights on taking up a new hobby in 2024.

Amazon Australia teamed up with best friends and ‘un-retired’ TikTok fashion stars, Ginger & Carman, to highlight how the over 60’s are embracing life, and encourage older Aussies to pursue new passions and hobbies in 2024.

According to the research, active hobbies are popular, with one in three keen to take up a new sport this year, with one in 10 looking to give pilates or yoga a go.

One in seven (16%) older Australians are eyeing new techy hobby this year, with some planning to take to the skies flying drones, some looking to create content for social media creating content, and others keen to try their hand at coding.

For more on Amazon Australia’s research you can check out their media release here or some of the media coverage here – and The Senior.