We were pleased to recently partner with Mars Snacking on the consumer research supporting the launch of Mars Bar Slice with Rice Crispies, bringing a much-loved homemade favourite to supermarket shelves in a new format.
The research uncovered both a strong nostalgic connection with Mars Bar Slice and a broader shift towards celebrating everyday achievements:
- 74% agree Mars Bar Slice feels like an iconic Australian treat.
- 58% say it reminds them of their childhood.
- 57% have fond memories of eating or making Mars Bar Slice growing up.
- 83% believe completing everyday tasks deserves a reward.
- 42% say a sweet treat is their go-to reward after completing a small task.
The findings provided a strong consumer context for the launch, connecting the familiarity and nostalgia of Mars Bar Slice with the growing tendency to recognise the small wins in everyday life — from getting through a busy workday to finishing a workout or tackling household chores. (Food & Drink Business)
The research and launch have generated coverage across a wide range of food, retail and marketing media, including Food & Drink Business, Retail World, Crumbwire, Mi3 and B&T.
