Snap and Ogilvy partnered with Lonergan Research to explore Australian parents' attitudes towards online safety parental controls, across devices, online, apps and gaming. Through a survey of 1,000 parents we provided provided generational, regional and other types of demographic data analysis to deliver robust findings for our client’s campaign.

Their campaign was a success and it was picked up by numerous publications such as BandT. The key findings were:

-82 per cent of Australian parents are aware of online safety tools designed to help young people stay safer online, three in five (57 per cent) still aren’t using them on apps and online platforms.

-Of the 66 per cent that have used online safety parental controls, 92 per cent (of parents) say they (online parental controls) help them keep their family safer online and 93 per cent would recommend their use to other families.

-76 per cent of Australian parents who were previously unaware of online safety parental tools would consider using them