We were pleased to recently partner with Arnott's on the consumer research supporting the launch of its new Shapes Light & Crispy range.
The nationally representative research highlighted that Australians are increasingly looking to strike a balance when it comes to snacking:
- 46% say they like balancing healthy choices with treats.
- 38% say they try to balance being healthy while still enjoying themselves when choosing snacks.
These insights helped provide context for the launch of Shapes Light & Crispy, reinforcing the demand for snacks that deliver on both taste and a lighter proposition.
The research was featured across a range of consumer, food and industry publications, including Food & Drink Business, Crumbwire, delicious. and Nine Lifestyle.
