Market Research Across Australian Industries

Lonergan Research provides strategic market research across a wide range of B2B and B2C industries in Australia, including automotive, financial services, government, healthcare, retail, FMCG, property, technology, telecommunications, energy, education and professional services.

Every industry presents different challenges. We combine sector understanding with the most appropriate qualitative, quantitative and data-driven research methods to uncover insights that help organisations make better decisions.

Industries We Work With

Automotive

Understand vehicle buyers, customer journeys, brand perceptions and changing attitudes towards vehicle ownership, dealerships, servicing and mobility.

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Banking & Financial Services

Explore customer attitudes towards banking, lending, payments and financial products, including customer experience, brand perceptions, switching behaviour and emerging financial needs.

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Government & Public Sector

Understand community and stakeholder attitudes towards policies, services, programs and communications, providing robust evidence to support public sector planning and decision-making.

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Healthcare

Gain deeper insight into patient, consumer and stakeholder experiences, healthcare behaviours, service expectations, awareness and attitudes towards healthcare services and initiatives.

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Retail

Understand what drives customer choice across physical and digital retail, from shopping behaviour and customer experience to pricing, brand perceptions and purchasing decisions.

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FMCG & Consumer Goods

Identify what consumers want from products and brands, including purchase drivers, preferences, pricing expectations, product concepts, positioning and emerging consumer trends.

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Property & Real Estate

Understand buyers, tenants, investors and other property audiences, including their needs, perceptions, purchase drivers and responses to developments, locations and property brands.

Technology

Explore how customers use and adopt technology, including unmet needs, user experiences, purchasing decisions, product concepts and barriers to adoption.

Telecommunications

Understand consumer and business attitudes towards telecommunications providers, products and services, including customer experience, switching behaviour, technology adoption and brand perceptions.

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Energy & Utilities

Explore customer and community attitudes towards energy, water and utilities, including service experiences, sustainability, renewable energy, behavioural change and emerging customer expectations.

Education

Understand students, parents, educators and other stakeholders, including education choices, experiences, satisfaction, institutional perceptions and changing expectations.

Travel & Tourism

Understand traveller motivations, booking behaviour, destination choice and visitor experiences to help tourism organisations respond to changing travel preferences.

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Hospitality

Explore the factors influencing customer choice, satisfaction and loyalty across hotels, accommodation, restaurants and other hospitality experiences.

Construction & Building

Understand builders, specifiers, suppliers, trades and other industry decision-makers, including purchasing behaviour, product preferences, brand perceptions and market opportunities.

Insurance

Explore customer needs, purchasing decisions, brand perceptions and experiences across insurance products, providers and brokers.

Professional Services

Understand how businesses select and evaluate professional service providers, including client expectations, satisfaction, brand positioning and factors influencing purchasing decisions.

Manufacturing & Industrial

Gain insight into complex B2B markets, including customers, distribution channels, purchasing behaviour, market demand and opportunities for growth.

Transport & Logistics

Understand consumer and business requirements across transport, freight, logistics and mobility, including service expectations, purchasing decisions and market opportunities.

Media & Entertainment

Explore audience behaviour, content preferences, media consumption, advertising effectiveness and engagement across traditional and digital channels.

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Not-for-Profit & Community

Understand members, donors, stakeholders and communities, including awareness, engagement, attitudes, service experiences and perceptions of programs and initiatives.

Research That Fits the Challenge

Industry expertise is important, but so is choosing the right research approach.

Lonergan Research is methodologically neutral. We draw on qualitative and quantitative research, customer and stakeholder research, brand research, competitor research, market segmentation, concept testing, data analysis and other methodologies depending on the questions that need to be answered.

Our in-house field services capabilities also allow us to support participant recruitment, data collection and specialist fieldwork.

B2B and Consumer Market Research

Lonergan Research works across both B2B and consumer markets.

We conduct consumer research to understand attitudes, behaviours, motivations and purchasing decisions, as well as B2B research involving business owners, executives, professionals, industry specialists and other harder-to-reach audiences.

Australia-Wide Market Research

We undertake research across Australia, including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart and Darwin, as well as regional and national research programs.

Whether the research requires a specific geographic audience, a specialist industry segment or a nationally representative sample, the approach can be tailored to the objectives of the project.

Insights That Support Better Decisions

At Lonergan Research, we believe the value of research lies in insights, not simply data.

We interpret research findings holistically to identify what matters, what it means for your organisation and what you should do next — delivering evidence-based insights and practical strategic recommendations.

Looking for Market Research in Your Industry?

The industries above represent only some of the markets we research. If your sector isn't listed, talk to Lonergan Research about your research challenge.

Contact us to discuss your market research requirements.