PR & Communications Research
We work with Australia’s leading brands, public relations agencies and communications professionals to develop successful, data-fuelled media and PR content.
We are different from most other research consultancies - we have a dedicated PR & Communications research team, led by a former PR & Marketing Communications professional.
This ensures our ability to build research that is both statistically sound but also meets your communications objectives.
As a result of our unique approach and years of experience, we believe we are the most published research agency in Australia.
Click here to check out a recent selection of Lonergan Research insights In The News.
Why choose us?
Lonergan is far more than the average research consultancy – with our unique approach and dedicated PR & Communications research team, we will collaborate with you in building the best research and insights to support your communications goals.
Our Approach
Creative Collaborationarrow_outward
Where we work with you to develop the research topic and storyline based on our understanding of the media and content landscape, your communications goals and our experience in PR & Communications.
Research Consultancy
Where you benefit from the wealth of our research experience and our technical expertise in building research models, questionnaires, data analysis and reporting.arrow_outward
Our Three Types of PR & Comms Research
Basic Omnibus
- Fixed nationally representative sample of 1000 Australians 18+
- Recommended for up to 5 questions
- Quick turnaround - in field by Friday out by Tuesday
- Runs weekly (48 times a year)
- Lowest cost
- Topline reporting
PR Express
- Customisable sample that meets your needs, excellent value if you’ve defined your research topic and have initial draft questions
- Lonergan will collaborate with you to optimise your questionnaire for the best media, marketing or PR outcome
- Fieldwork to run to your timeline
- Topline reporting or option for full report
- Post research support
PR Full Service
- Customisable sample that meets your needs with highest level of support from our team
- Lonergan will provide strategic research guidance to meet your communications objectives.
- Questionnaire development, including research territories and full questionnaire design. Ideation brainstorming if required.
- Fieldwork to run to your timeline
- Full report
- Comprehensive post research support
Our Clients
Case studies
Quarterly Index: employee & work trends
HR Software
Quarterly Index: employee & work trends
HR Software
Project
Quarterly index: employment trends
2019 - ongoing
Project Challenge
Our client, an HR Software provider was looking to build the foundations for an ongoing quarterly research-based PR, media & marketing campaign for both Australia and New Zealand.
Our Approach
We recommended creating a quarterly employee sentiment index, via a customised research approach, looking at a targeted sample of 1,000 working Australians, and 500 working New Zealanders.
Outcome and Impact
The research serves as the basis for a quarterly industry leading employee sentiment report and regularly gets picked up by mainstream tier-1 media, including Sunrise, The Australian, The AFR and news.com.au.
SME business leader trends and outlook
Financial Services
SME business leader trends and outlook
Financial Services
Project
SME Business Leader trends & outlook
Project Challenge
Our client, one of the largest banks in Australia was looking to capture the thoughts and behaviours of Small to Medium Enterprise Business Leaders in regard to a number of different topics - sustainability, Cybersecurity, 2023 business outlook including challenges, opportunities, payment preferences. Content was intended for media and marketing use, across different campaigns and product launch activity.
Our Approach
We created a 39-question survey that surveyed 500 SME Business Leaders, including questions from previous waves of research, across various key demographics such as state, generation, business size and industry.
Outcome and Impact
The research identified current opportunities and challenges faced by SME’s, such as:
- Supply chains,
- Cost of living,
- Talent shortages, and
- Cash flow
We were also able to establish the clients messaging for the need for easier and convenient merchant payment systems, which supported press releases and generated earned media coverage for their new product (a new form of payment technology).
Dating & Modern Romace
Dating App
Dating & Modern Romace
Dating App
Project
2022
Project Challenge
Our client, a popular dating app, wanted to lead a cultural conversation examining single Australians attitudes and behaviours towards dating and modern romance, to form the basis of a published report and media activity with a client spokesperson, as well as third party ambassadors and influencers.
Our Approach
Lonergan worked with the client team to develop a survey exploring single Australians perceptions of topics like sexual and body confidence, dating taboos, finances and dating. Results were outlined in a clear, concise summary report that was used as the foundation of the clients published report, and subsequent media content.
Outcome and Impact
Media coverage was achieved at the launch of the report, across mainstream news and lifestyle, with several hero stats leading the content. The report also continued to be referenced in opinion pieces and commentary articles on dating trends for many months post launch.
Start-ups Culture
Technology
Start-ups Culture
Technology
Project
2022
Project Challenge
Our client, a leading tech company in the cloud computing space, wanted to explore the importance of organisational culture within start-ups and the effect it has on their success.
Our Approach
We created a 28-question survey that surveyed over 500 Leaders of start-up companies within Australia that delved deep to uncover the good, bad, and ugly of the Australian start-up experience.
Outcome and Impact
The research served to support the creation of a whitepaper report, as well as press release and media content, showcasing the client as a leader in the Australian startup landscape and generating media coverage across a variety of titles, including The Australian and across other News Limited titles.
Travel personality profiles
Buy Now Pay Later
Travel personality profiles
Buy Now Pay Later
Project
2022
Project Challenge
Our client, a buy now pay later provider was looking to support a major airline partner announcement with research, exploring the different personalities Australians embody when it comes to travelling and travel spending.
Our Approach
We created a brief but powerful survey, to that allowed us to identify six personality types, and create a set of traveller spend type profiles that could be taken to the media.
Outcome and Impact
The client used our research and profiles to create media and marketing content, adding flavour to their partner announcement and bringing something new to the travel story, a well covered topic in the media.
Commuters & digital connectivity
Communications infrastructure
Commuters & digital connectivity
Communications infrastructure
Project
2019 – 2021
Project Challenge
As part of our client’s marketing plans, they looked to quantitative research to demonstrate their understanding of and expertise in smart cities, transit communications and digital connectivity, through the development of an annual whitepaper report, to be used in media, marketing and business development activity.
Our Approach
Lonergan collaborated with the client to identify research territories that spoke to the commuter desire for continuous connectivity before, during and after their journey.
We then developed the questionnaire and conducted the large-scale international fieldwork across the five targeted cities. Using the quantitative results and longitudinal tracking analysis as the research continued year-on-year, Lonergan created one overall report and five individual city reports, allowing for cross city comparison, as well as specific City claims and content.
Outcome and Impact
Lonergan’s reporting, insight on the modern ‘connectivity outlook’ and expectations of a future-oriented rail network has generated key insights and thought leadership positioning content for our client for three years.
Pet Owners
Pet Vitamins and Supplements
Pet Owners
Pet Vitamins and Supplements
Project
2021
Project Challenge
Our clients aim was to support PR and media activity in the pet supplement space, with particular emphasis on understanding Australian dog owners level of understanding of the mental and physical wellbeing their pets.
Our Approach
We optimised a set of 10 questions to ensure they worked hard and supported the clients main objective – outlining Australian dog owners knowledge and behaviours regarding their dog’s physical and mental health, pet supplements and preventative healthcare.
Outcome and Impact
Our research served as the cornerstone of media content for the brand, generating awareness of the products and tactics dog owners can use to help manage their beloved pets mental and physical health. Coverage was obtained nationally, across key State mastheads and lifestyle media.
Parenting issues & concerns
Toddler nutrition
Parenting issues & concerns
Toddler nutrition
Project
Parenting issues & concerns
2022
Project Challenge
Our client, a toddler nutrition brand, wanted to build a research component into their marketing campaign activity, highlighting “real” parenting and the pressure on parents across social media.
Our Approach
Lonergan collaborated with the client on a survey of parents of toddlers, focusing on the pressures parents feel to present a “perfect picture” on social media and the feelings of being judged for not being perfect.
Outcome and Impact
Research results were the foundation of media campaign activity, helmed by a key parenting influencer, and media coverage was achieved across metro online and broadcast outlets. Research content has also found a home on the brand website, helping position them as a voice of “real” parenting.