We are driven by success.
We collaborate closely with clients
We raise the power and meaning of insight to drive commercial impact
We are methodology-agnostic in that our solution fits the business challenge – rather than approaching different problems in the same way again and again. We master a wide range of business support services, qualitative techniques and quantitative approaches. Each of these are flexible and customised, we don’t offer black-box thinking – and that’s how we like it
Our broad toolkit of research and consultative services is framed around 4 strategic questions, which are part of a planning cycle…:
1. Where are we now? Review
2. Where do we want to go? Inspire
3. How are we going to get there? Optimise
4. How are we going? Evaluate
1. Where are we now? Review
2. Where do we want to go? Inspire
…and so on
We have built a suite of in-house tools and expertise to provide methodologically-agnostic solutions.
Our areas of expertise are:
Analytical techniques
- Brand positioning and tracking
- Choice modelling
- U&A and market segmentation
- Concept testing
- Pre-testing
- In-house product trials
- Pricing studies
- Communications evaluation
Qualitative approaches
- In-person and online focus groups
- Forge groups
- Ideation workshops
- In-situ ethnography and culture studies
- Expert and in-depth interviews
- Trends exploration
- Market mapping
- Ideation workshops
Quantitative approaches
- Online research panel (small scale in-house)
- CATI (small scale in-house)
- Online programming
- VATI / robo-polling
Big data
- SQL/database analytics
- Data mergers
- Cookie and pixel tag processing
- Branded content ROI
Our toolkit is enhanced by new technologies and knowledge, and we actively look for better ways to do what we do.
10 questions we’ve helped our clients answer
How do we…
- identify key growth segments to target through a mid-term strategy?
- clarify the brand positioning and customer value proposition to drive market share?
- envisage the future of our category and bring consumers along with our vision?
- uncover the best new product idea to drive growth and identify the size of the prize?
- calculate the ROI of our branded content campaigns?
- defend market position and buttress our flagship service offering against encroaching competition?
- identify and leverage core operational efficiencies to minimise production costs?
- increase cross-functional collaboration to improve operational efficiency?
- establish thought leadership in an area where we are not traditionally well-regarded?
- create an engaging and relevant communications strategy for a product launch?