We are driven by success.
We collaborate closely with clients

We work with Australia’s leading brands, public relations agencies and communications professionals to develop smart, successful, data-fuelled media and PR content.

Click here to check out a recent selection of Lonergan Research insights In The News.

Lonergan is different from most other research consultancies in that our PR & Communications research team is made up of both technical experts and creative thinkers.

Our team includes research experts and PR & Marketing Communications professionals, ensuring our ability to build research that is not only statistically sound but also meets your communications objectives. We aim to produce research that generates ongoing discussion, contributes to overall client strategy, and importantly, is worthy of external publication.

Our research can be designed to strengthen your earned and owned social media content, brand marketing activities, reputation management responses, traditional media and public relations outreach – providing timely and relevant data to support your goals.

The team will partner with you from the outset of your project, on everything from brainstorming storylines and potential territories, to developing the questionnaire. We will then manage the fieldwork, undertake detailed data analysis and deliver an easy-to-navigate research report.

As a result of our unique approach and years of experience, we believe we are the most published research agency in Australia.

We can work with you in a number of ways:

  • Customised and Omnibus Research
    From briefing to brainstorming through to sample structure and questionnaire design, we collaborate to uncover the stories which will support your communications goals. Our consumer and business-to-business research is delivered in a simple but detailed report, highlighting the statistics we know will get you attention.
  • Data Mining and Data Journalism
    In-depth exploration of databases, where we look for stories in our clients’ existing data sets, uncovering the hidden messages behind the numbers. The perfect blend of science and art, data journalism is another way of using our ‘big data’ skills to get you noticed.
  • Zeitgeist
    Zeitgeist offers a mutually beneficial relationship with journalists and not-for-profit organisations with a regular poll of the Australian public on a range of current socio-economic and political topics. If you’re interested in finding out more, please contact us at zeitgeist@lonergan.team
  • Vox Pops
    Vox pops bring stories and storytellers to life. Perfect for social media and TVCs, vox pops are a great way of amplifying your message. We can source participants or talk to people in the street. We offer experienced interviewers, audio/video recording, transcription services, video editing and digital file transfer.

For PR, communications and content research enquiries, please contact our Director of PR & Communications Research at melanie@lonergan.team