Market Research Brisbane
Lonergan Research is a leading Brisbane Market Research Agency that has been helping Queensland brands, marketing agencies, start-ups, public sector organisations and charities to fill in the gaps in their market knowledge, through expert qualitative, quantitative, ethnographic and neuromarketing research.
As one of Brisbane's leading market research companies, Lonergan Research provides comprehensive insights to drive strategic decisions.
Lonergan research is an independent strategic research consultancy. We combine a wide range of disciplines and approaches to solve complex business challenges.
We are truly strategic, and believe that the value of research lies in insights not data. We are methodologically neutral and offer the best tools to meet your research needs – qualitative, quantitative, big data and even an in-house field service team to support our delivery.
We interpret data and research findings holistically to deliver evidence based, yet creative insights and recommendations to our clients.
Looking for a market research company in Brisbane that delivers tailored solutions? At Lonergan Research, we thrive on tackling challenging consumer insights and brand marketing projects. Please get in touch and allow us to prepare a response to your brief.
Brisbane market research services
Our research services include:
- Market and customer segmentation
- Brand positioning and tracking
- Customer experience research
- New product and service research
- Advertising and message testing
- B2B and stakeholder research
- Government and community consultation
- Infrastructure and transport research
- Behaviour change research
- Program and policy evaluation
- PR and communications research
- Focus groups and depth interviews
- Online and telephone surveys
- Regional participant recruitment
- Fieldwork and observational research
We can deliver Queensland-specific projects or incorporate Brisbane and regional Queensland audiences into national studies.
Understanding South East Queensland
Research limited to central Brisbane will not necessarily represent the wider market.
South East Queensland includes distinct communities across Brisbane, Logan, Ipswich, Moreton Bay, the Redlands, the Gold Coast and the Sunshine Coast. Differences in population growth, commuting patterns, housing, tourism exposure and access to services can substantially influence attitudes and behaviour.
Research design may therefore need to consider:
- Established Brisbane communities and new growth areas
- Interstate arrivals and long-term Queensland residents
- Metropolitan, coastal, regional and remote audiences
- Infrastructure and transport users
- Tourism, hospitality and major-event audiences
- Resources, energy, construction and supply-chain stakeholders
- Access to government, health and community services
- Seasonal, climatic and geographic influences on behaviour
We develop sampling and recruitment strategies around the real market being studied, rather than treating Queensland as a single homogeneous audience.
Our business is built upon the talents, bright minds and commitment of our people. If you think you’d like to work with us, please send a copy of your resume with a cover letter explaining what value you’d bring to Lonergan to workwithus@lonergan.team
Our Market Research Services
Lonergan Research is one of the leading market research agencies in Brisbane, due the depth of our research expertise, the breadth of our research offer, our cost-competitiveness and because of the emphasis we place on first-rate account management.
Our Clients
Get in touch
If you need reliable research in Brisbane, South East Queensland or regional Queensland, talk to Lonergan Research about your brief.
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In the News
Our Content and Communications team regularly works with Australia’s leading brands, public relations agencies and communications professionals to create research insights in support of successful media and PR activity.
See below for a recent selection of Lonergan Research insights In the news.
For PR, content and communications research enquiries, please contact our Director of Content & Communications at melanie@lonergan.team
